Project Overview
San Diego-based company Blue Nalu prides itself on its commitment to reducing overfishing by engineering cell-cultured seafood products that are both healthy and affordable to all.
Approach
To illustrate the cutting edge technology and ambition of the brand, a professional approach was taken. A muted color palette and a touch of color for subtle accents felt appropriate. These solutions support their progressive personality to convey a trustworthy message.
Category
UI/ UX
Personality
Fresh, Responsible, Innovative
Fonts
Gibson, Input Mono
Directors
Bradford Prairie
Completed
2019
![](https://cdn.myportfolio.com/3e8635b6-1b0c-4b6a-8f61-ab0680ede98d/4df986af-3c98-4ac6-9b7e-10c31d2301da_rw_1920.gif?h=dbcaf50f5225a677686410603a88ab0d)
![](https://cdn.myportfolio.com/3e8635b6-1b0c-4b6a-8f61-ab0680ede98d/68ccb470-e699-4376-9637-0d3886725dde_rw_1920.png?h=937f3bcec30b8c64a80e699f2081c1a5)
![](https://cdn.myportfolio.com/3e8635b6-1b0c-4b6a-8f61-ab0680ede98d/2b3bcc2f-5469-4404-87e2-99491253a93f_rw_3840.png?h=476ed2885ac47b94ee06440b42c4a975)
![](https://cdn.myportfolio.com/3e8635b6-1b0c-4b6a-8f61-ab0680ede98d/7d4a8632-1984-4683-a7e8-ccd534014fd0_rw_3840.png?h=22e4852d2442bfcaccbb9cc20b421f98)