Project Overview
A food brand inspired by the soulful flavors found in traditional Oaxacan cuisine. Mulli is an ambitious and rapidly growing company dedicated to sharing the grace of Mexican cuisine and helping disenfranchised communities one bag at a time.
Approach
A colorful and equally elegant approach was selected to speak for the brightness of their line of products and engagement in the communities of Oaxaca. Traditional Zapotec motifs were borrowed directly from indigenous throws and trinkets in order to highlight the beauty of Indigenous culture and delicious foods.
Category
Branding & Packaging
Personality
Pure, Unique, Adventurous
Fonts
Gotham, SantElia, Bebas
Completed
2020
